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Ontario Road Builders' Association hires FleishmanHillard
By Adnews Staff
The Mississauga-based Ontario Road Builders' Association has retained FleishmanHillard of Toronto to develop a public safety campaign. The campaign is intended to raise awareness of summer construction work and encourage drivers to stay alert and safe when passing through road construction zones.
"ORBA has challenged us to produce an integrated campaign that resonates with Ontarians," said Jennifer Shah, senior vice-president at FleishmanHillard Toronto. "We are looking forward to working with them on a project that will help ensure drivers and construction workers remain safe throughout the summer months."
The Ontario Road Builders' Association represents approximately 200 contractors involved in road construction and repair in the province.