INNOTECH RELEASES WEB SITE SEARCH ENGINE
By Adnews Staff
Innotech Multimedia Corporation of Toronto is hoping to take the pain out of searching for information on data-rich Web sites by launching a Web site search engine package. Called NetResults, the Java-based software is available in North America this week. The product allows Web site administrators to customize the search and retrieval interfaces seen by Web site visitors. The software includes a Cascading search feature that allows search engine users to look for information on several Web sites at once. A $500,000 print campaign in North American trade publications is supporting the product's launch. It is also being promoted on the Internet and through trade shows and PR. The Wolf Group of Toronto is handling the campaign.