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Canada Company hires Republic
By Adnews Staff
Toronto-based non-profit organization Canada Company has retained Republic of Toronto as its marketing communications agency of record. The organization works to assist Canadian military personnel transition to the civilian workforce. Republic will begin by developing a multi-media advertising campaign intended to raise awareness of Canada Company's services and its connections to the Canadian business community. The agency will also provide support for an upcoming event called the National Transition Symposium that will involve 75 employers, the Canadian Armed Forces and related organizations.
"At a time when Canadian business can really benefit from military-tested discipline and leadership, having a partner like Republic to help us develop and tell our brand story is very beneficial," said Angela Mondou, president of Canada Company. "We are rapidly growing our network of impressive Canadian businesses and professional associations with thousands of veterans as they transition to exciting new careers in the civilian workforce. Republic's deep admiration for our military and their proven success in defining and telling the stories of some of the country's most beloved brands makes them the perfect fit for Canada Company."