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Meridian hires Cundari

Credit union Meridian has retained Cundari of Toronto as its advertising agency of record. The firm won the account in a competitive review process. The multi-year assignment includes all integrated marketing communications, as well as media planning and buying, which will be handled by Cundari Media Trust.

"We were immediately drawn to Cundari," said Jennifer Rowe, chief marketing officer at Meridian. "They are smart, innovative and offer an integrated approach. Their entrepreneurial spirit is a great fit for Meridian and they are as excited about building the Meridian brand as we are."

The agency's first campaign for Meridian will break this week.

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