Point S breaks first Canadian campaign
Tire retail chain Point S has begun its first advertising campaign in Canada. The company, which previously operated as UNIPNEU, rebranded itself in May. The campaign focuses on its desire to help customers reduce stress related to automotive maintenence. It includes television, radio, billboard, newspaper and online advertising. The creative features the image of an anti-stress ball and the tagline, "No stress, there's Point S." It will run until the end of the year, accompanied by social media activities.
"We think of our clients first and foremost," said Bruno Leclair, president and CEO of Point S Canada. "We understand only too well the stress that comes with vehicle maintenance and seasonal tire changes. That's why Point S is committed to reducing client stress by upholding the promises that have made our company a world leader in our field."