NEW YOGURT LOSES FAT, ADDS TASTE
By Adnews Staff
Yoplait of Montreal introduced a new yogurt last month that's not only fat-free, but, the company claims, smoother tasting than regular yogurt. Yoplait Fat Free Yogourt is 100% natural and contains 20% more fruit than Yoplait Light Yogourt. Yoplait says in a press release that because of the addition of bifidus, a natural ingredient, the traditional acidity of the yogurt has been reduced. The new product comes in eight flavors: plain, strawberry, strawberry-banana, raspberry, blueberry, wild berry, peach and prune. A national print campaign is supporting the yogurt's launch. Ads began running in Quebec in early October and will begin appearing in English Canada in early November. Allard Communication-Marketing Inc. of Montreal handled the advertising. The yogurt is also being promoted through public relations. Nutrition Innovation of Carlisle, Ontario is handling PR in English Canada, while Promeve of Montreal is dealing with the French PR campaign.