TC Media signs deal with StrongView
TC Media of Montreal has formed an agreement with StrongView of Redwood City, CA to make use of the company's contextual marketing system in Canada. Under the terms of the deal, TC Media will be the exclusive Canadian reseller of StrongView's system, which encompasses email and text message marketing.
"We are thrilled to announce that TC Media has entered into an exclusive strategic partnership in Canada with StrongView, a leader in cross-channel messaging in North America, with an enterprise-class email marketing platform," said Patrick Lauzon, senior vice-president of marketing and digital solutions at TC Media. "We're committed to delivering the best, most innovative, and above all, most efficient and cost-effective one-to-one messaging solutions possible to help our clients reach qualified consumers through contextually relevant communications. This significant investment in our one-to-one messaging business is aligned with our objective of maintaining our leadership position in the Canadian marketplace."