Sport Chek releases new commercial
By Adnews Staff
Athletic equipment retail chain Sport Chek has released a new television commercial as part of its ongoing "All Sweat is Equal" campaign. The ad is part of a new phase of the campaign called "What Are You Sweating For" that will focus on running. According to the company, the effort is aimed primarily at the "athletic community." The 30-second commercial depicts three athletes describing their motivations to test their own limits. The campaign will also make use of out-of-home and online advertising, as well as social media activities.
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