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1Milk2Sugars introduces Sugar Showroom
Public relations and social media agency 1Milk2Sugars has introduced a new facility called the "Sugar Showroom" at its Toronto and Montreal offices. The initiative is intended to provide a space in each office where brands, particularly in the fashion industry, can display their products to media outlets and other influencers. The firm had previously offered this service to clients only, but it has now begun marketing it as an option for start-ups with limited budgets.
"As an entrepreneur who started this agency at a young age with my own funds, I can appreciate how difficult the first few years are for new businesses," said agency president Priya Chopra. "Often brands need exposure, but without a promotional budget, it is often a catch-22. Now, with the Sugar Showroom, we are seeing some incredible results where new brands are receiving widespread exposure that is not only great for their awareness and sales but also for their brand positioning in a highly competitive marketplace."