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W Network conducts social media promotion
By Adnews Staff
Specialty television channel W Network has begun a social media promotion in support of two of its series. Today, the channel's social media feeds will be given over to Drew and Jonathan Scott, the hosts of Buying & Selling with the Property Brothers. The hosts will make a series of posts throughout the day on the channel's Facebook, Twitter and Instagram pages leading up to the season premiere of the show tonight. They will also use the social media pages to interact with viewers of the show. The promotion also includes a contest component conducted through Facebook.
W Network will conduct a similar promotion on March 17 in support of the season premier of the show Game of Homes, featuring host Cameron Mathison. W Network is owned by Corus Entertainment of Toronto.