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Telus conducts All Heart Canada promotion
By Adnews Staff
Telus is conducting a promotion called "All Heart Canada" as part of its sponsorship of the 2015 World Junior Hockey Championships. The initiative takes the form of an interactive installation at the Air Canada Centre in Toronto and the Bell Centre in Montreal, intended to represent the love Canadians have for the sport.
The installation consists of an illuminated heart-shaped sculpture eight feet wide by twelve feet high. Consumers are invited to post messages via Facebook, Twitter or Instagram about their favourite hockey memories or moments from the tournament. The heart lights up whenever a message is posted, with the intensity and colour of the light determined by the volume of posts. A sequence resembling the Canadian flag is displayed whenever Team Canada scores a goal. Participants will also be entered into a draw for World Junior Championship toques and tickets.