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WPP buys Swift Collective
By Adnews Staff
New York-based digital agency Possible, a subsidiary of WPP Digital, has acquired The Swift Collective of Portland, OR. Swift, also a digital agency, has approximately 70 employees and 2014 revenues of US$13 million. Its clients include HTC, Starbucks, Nestle and REI. Its services include digital creative and strategy, branded content creation and social media activities.
"Swift's commitment to generating creative work that is tied to tangible business objectives makes them a natural fit for Possible," said Possible CEO Shane Atchison. "Their incredible growth, unmatched content expertise and string of successful client campaigns have garnered them well-deserved praise and recognition. Our team as well as our clients will benefit from the skills and top industry talent Swift brings with it."