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Ouimet-Cordon Bleu Foods retains Braque

Canned food maker Ouimet-Cordon Bleu Foods recently hired Braque of Montreal to develop new marketing for its Cordon Bleu, Paris Pâté and Clark product lines. The campaign was intended to promote the use of these products in original recipes. It began with a contest component called "What's Your Recipe," accompanied by point-of-sale materials in Quebec supermarkets, 15-second television commercials on V and online materials at <>. The effort also included contest exposure and a four-minute product integration on morning talk show Ça commence bien.

Following this phase, the company debuted a new website at <> and began a second contest called "What's Your Holiday Recipe?" The site will collect all the recipes submitted for the contests. The new contest also includes supermarket point-of-sale displays. Five winners will receive $100 SAQ gift cards.

Additional promotions and new recipes will be added to the website in 2015.

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