TD Bank releases Make Today Matter video
Toronto-based TD Bank Group has released an online video as part of an initiative called "Make Today Matter." Over the past month, the company selected 24 customers in North America and provided the resources needed for each customer to do something of benefit to their community within 24 hours. The video depicts some of these activities, such as providing sports equipment in Florida, making a house more accessible in London, holding an event for foster children in Philadelphia and creating a community transport program in Nova Scotia. The video is being supported with social media activities and a website at <http://maketodaymatter.td.com>.
"It's the season of giving and the perfect time to help make tomorrow a bit brighter for people in our communities," said Mike Pedersen, president and CEO of TD Bank. "We're constantly amazed by the great things that our customers do for their communities, and know that many of them have even bigger dreams, but aren't able to make them a reality. Make Today Matter is about helping them bring their ideas to life and inspiring change."