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Coors Light begins Yahoo fantasy football campaign

By Adnews Staff

Molson Coors Canada has begun a fantasy football promotion in support of its Coors Light brand, in association with Yahoo Canada. Coors Light will be a sponsor of Yahoo Fantasy Football. The initiative also includes a marketing campaign consisting of display, native, mobile and video advertising. The campaign began with a full-page ad on the Yahoo Canada login page, as well as placements on the Yahoo Sports and Yahoo NFL homepages. The online creative allows participants in the fantasy football league to "wager" a six pack of Coors Light on the match of the week directly through the ad units. The campaign is aimed primarily at men over the age of 19.

November 20, 2014

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