CANADIAN TIRE MOVES TEST WEST
By Adnews Staff
Canadian Tire Corp. of Toronto began testing its new automotive retail concept in Manitoba this week. Stores located in Selkirk, Steinbach, Winkler, Winnipeg and Brandon now feature an extensive selection of national brand name tires, as well as Canadian Tire's Motomaster brand of tires. A total of 140 new tire options are being added to each store's selection including Goodyear, Ventura, Spectra, Michelin Laredo and Uniroyal. TV, radio and print advertising support the new concept stores. The TV and radio ads were created by Doner Shur Peppler of Toronto. The print ads were done in-house. The new store concept has been in testing in Kitchener, Ont. since last March.
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