GENESIS CLEANS UP WITH HOOVER
By Adnews Staff
Genesis Media Inc. of Toronto will launch a new four-week TV campaign for the Hoover Company in mid-November. The ads, created by Hoover's U.S. agency Tatham Euro RSCG of Chicago, will run in Toronto, Vancouver and Montreal. Genesis launched Hoover's first foray into Canadian advertising in several years in mid-September with a similar TV campaign. Tatham awarded Genesis the Hoover media planning and buying account in Canada based on Genesis' work for Foulds, a specialty food service, which is also a Tatham client. The Hoover account is worth approximately $500,000. Genesis received the annual $500,000 Foulds contract from Tatham two years ago, based on a previous credentials presentation.
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