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Fonds de solidarite FTQ releases commercial
By Adnews Staff
Fonds de solidarité FTQ has released a 90-second television commercial focusing on its 30-year history in Quebec. Developed by Marketel of Montreal, the ad depicts the history of the organization and its social and economic impact in the province. It will air across Quebec in French and English.
"This is a positive and genuine presentation of the Fonds that reiterates the continuing relevance of the fund and underlines the importance of its mission," said Alain Bourgeois, creative director at Marketel. "The video reminds us that the Fonds de solidarité FTQ is a 100%-Quebec endeavour that has proven its value since its establishment."
The Fonds de solidarité FTQ is a development capital organization that invests in Quebec businesses. It was founded by labour organization the Fédération des travailleurs et travailleuses du Québec in 1983.