Le Fonds de solidarite FTQ conducts Quebec campaign
Venture capital firm Le Fonds de solidarité FTQ of Montreal has begun a new marketing campaign to coincide with the RRSP season. The campaign, which began in Quebec in late January, includes radio, out-of-home, online and newspaper advertising using the tagline, "Faire tourner l'économie d'ici." The creative seeks to communicate the financial benefit of investing in the company's funds and to highlight various Quebec companies that are supported by these investments. The campaign was developed by Marketel.