Canadian Dermatology Association conducts indoor tanning campaign
By Adnews Staff
The Ottawa-based Canadian Dermatology Association has begun a new campaign intended to raise awareness of the risks of indoor tanning. The initiative, called "Indoor Tanning is Out," is aimed primarily at young women. It consists of television and radio public service announcements, as well as posters and online videos. The creative features melanoma survivors and other young women who encourage viewers to learn about ultraviolet tanning at the association's website at <http://www.dermatology.ca/indoortanning>. "Research shows 70 percent of indoor tanners are female, primarily 16 to 29 years old," said Cheryl Rosen, national director of the association's Sun Awareness Program. "Indoor tanning at this age increases the risk of developing skin cancer. It is very important for women to be aware of the risks of artificial tanning."