CAMPAIGN BUILDS AWARENESS OF LUNG DISEASE
By Adnews Staff
Pharmaceutical company Boehringer Ingelheim (Canada) of Burlington, Ont. and The Lung Association launched a national print campaign this week to create awareness about a respiratory illness called chronic obstructive pulmonary disease. The ads feature a 1-800 number for people to get additional information and brochures about COPD. The campaign was created in-house by Boehringer and the association. Veritas Communications of Toronto is handling PR. The disease usually strikes long-term smokers and causes shortness of breath, coughing, wheezing and bouts of bronchitis. According to a survey by Boehringer, Canadians who have smoked a pack a day for 20 years do not link breathlessness, wheezing, cough and phlegm production with poor lung health. In fact, more than half of the those surveyed said they were used to feeling this way.