SKI RESORT TOUTS NEW CHALET IN CAMPAIGN
By Adnews Staff
Ski area Grouse Mountain Resorts of Vancouver has renovated its Peak Chalet and has launched an ad campaign recently to promote the resort. The campaign uses print, radio and billboards in Vancouver to promote the new chalet and reduced prices on lift tickets. The ads feature photographs and other memorabilia associated with the mountain's history. They were created by LA Ads' Vancouver office. The new chalet boasts a digital, multimedia Theatre-In-The Sky show, as well as new restaurants and bars.
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