AMEX LAUNCHES BEEFED UP CREDIT CARDS
By Adnews Staff
Amex Bank of Canada introduced three new credit cards last week that offer a variety of options such as low interest rates and cash rebates. The three cards are called American Express Credit Card with Cash Back, American Express Gold Credit Card with Cash Back and American Express Gold Credit Card. American Express Cash Back has no annual fee and offers an annual rebate of up to 1%. The Gold Credit Card with Cash Back features an annual rebate of up to 2%. The Gold Credit Card has no annual fee and a tiered interest rate structure, with an introductory interest rate of 6.9% and benefits such as Buyer's Assurance and Purchase Protection. Customers who make their minimum monthly payments on time will receive the preferred customer interest rate of 12.95%. The standard interest rate is 17.95%. National TV advertising for Amex's entire line of credit cards supports the launch of the new cards. It was created by Ogilvy & Mather of Toronto. Amex used the same TV commercials last April when Amex introduced its first credit card.