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Toyota continues to promote Tundra in Highway Thru Hell
By Adnews Staff
Toyota Canada has signed-on to provide vehicles for a third season of Discovery Canada reality television show Highway Thru Hell. Four Toyota Tundra pickup trucks will appear in episodes of the program, which follows the activities of a group of heavy rescue specialists on the mountain roads of British Columbia and Alberta. According to the company, the setting will highlight the capabilities of the Tundra in rugged conditions. This will be the second year Toyota has engaged in this product placement initiative. The new season of Highway Thru Hell will begin on Sept. 2.
"Viewers will see the Tundra take on extreme road and weather conditions," said Stephen Beatty, vice-president of Toyota Canada. "Tundra brings proven reliability and ruggedness to the toughest work projects. No matter what the conditions, Canadians can rely on Tundra."