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Collingwood Elvis Festival conducts campaign
The Collingwood Elvis Festival of Collingwood, ON has begun an advertising campaign promoting the upcoming event. Developed by Zulu Alpha Kilo of Toronto, the campaign consists of posters, newspaper ads and social media activities, as well as a series of installations. The intent is to attract new consumers and a younger audience to the five-day festival. The creative depicts Elvis Presley records cut into the shape of each song's subject matter.
"There is so much iconography surrounding Elvis Presley, from his image to his music," said Zak Mroueh, chief creative officer of Zulu Alpha Kilo. "We wanted the campaign to play with these themes in clever ways to raise awareness of the festival."
The 2014 Collingwood Elvis Festival will run from July 23 to 27. This is the 20th year of the annual event, which celebrates the music of Elvis Presley.