Canadian Cancer Society retains Lowe Roche
By Adnews Staff
The Canadian Cancer Society has hired Lowe Roche, Lowe Profero and UM to develop a new fundraising initiative. The agencies won the account in a review involving 40 firms. The assignment includes strategy, creative, media, advertising, digital marketing and public relations. The event will take place in August.
"Lowe Roche came to the table with a new way of framing the conversation around cancer that opens up a new approach to fundraising for us," said Lesley Ring, vice-president of development and marketing at the Canadian Cancer Society. "This is a strategically pivotal initiative for us. We needed an integrated leader with a history in delivering award-winning creative and strategy in a space that has become increasingly competitive. Both Lowe Roche and UM have impeccable track records in developing distinctive concepts that deliver results."