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Tim Hortons readies national TimsTV program

Tim Hortons is preparing a national launch of its TimsTV system in association with Cineplex Digital Networks. The system involves an in-restaurant television channel that will be displayed on screens installed in 2,200 Tim Hortons locations. The program will begin rolling-out later this month. Tim Hortons conducted a pilot test of the initiative in London, ON last June.

"Our guests have expressed interest in seeing more news, more entertainment, more weather and more Tims," said Glenn Hollis, vice-president of brand strategy and guest experience at Tim Hortons. "They are also very open to advertising from a select group of national and local advertisers who fit with our brand. TimsTV programming will focus on Tim Hortons quality, freshness, and brand values, while also providing entertainment-focused content and community information."

Cineplex Media will provide the equipment at each location and handle the sale of advertising for TimsTV as well as network management.

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