Juice Mobile introduces voice-enabled mobile ads
Juice Mobile of Toronto has introduced a new mobile ad unit developed by software company Nuance Communications of Burlington, MA. The ads incorporate voice-recognition technology that can respond to consumer requests for additional information. The ads can also make use of geo-location information, video, audio and social media feeds.
"As an innovative player in mobile advertising, we're excited that Juice is integrating Nuance Voice Ads to drive an even more compelling consumer-ad experience," said Mike McSherry, vice-president of advertising at Nuance Mobile. "Brands need to tell a story and nothing is more engaging than a conversation."