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Shoppers Drug Mart, Beyond the Rack launch co-branded website
By Adnews Staff
Shoppers Drug Mart has constructed a new website in support of its Optimum loyalty program in association with online fashion retailer Beyond the Rack. The co-branded site, located at <http://www.shoppersdrugmart.ca/btr>, is subscription-based and open to Optimum participants only. These participants will receive weekly offers for discounts on various fashion products. They will also receive Optimum points for each dollar spent. Participants who register before Nov. 4 will be entered into a draw for one of three fashion-related prizes valued at up to $400.
"We are always looking for new ways to reward Shoppers Optimum members and partnering with Beyond the Rack allows us to offer amazing deals on designer fashions and accessories for our style-savvy shoppers," said Mike Motz, chief merchandising officer at Shoppers Drug Mart. "Gaining access to exclusive designer discounts while earning Shoppers Optimum points gives our members a unique and rewarding shopping experience."