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Lexus Canada redesigns website

Lexus Canada of Toronto has redesigned its website at Lexus.ca. According to the company, the site is the first for a Canadian automotive company to make use of a responsive design that adapts to desktop, tablet and smartphone users. The site also offers a new vehicle configuration and pricing tool that adapts to smartphone use, as well as Chinese-language content.

"The cornerstone of the Lexus brand is exceptional design and engineering, which applies most importantly to our outstanding lineup of luxury vehicles while also extending to everything associated with our brand," said Cyril Dimitris, director of Lexus Canada. "Our website represents an important touchpoint for our guests, so we take great pride in having Lexus.ca deliver a seamless, engaging and intuitive experience from discovery through to purchase."

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