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Thai Trade Centre conducts Select Cuisine campaign

The Thai Department of International Trade Promotion, an agency of Thailand's  Ministry of Commerce, has begun a marketing campaign in Canada in support of its Thai Select Cuisine program. The campaign, developed by the Thai Trade Centre in Toronto, consists of print advertising in Toronto Life magazine, a website at <>, social media activities, public relations, experiential marketing, special events and sponsorships. The website features reviews, menus and upcoming promotions and digital coupons from participating restaurants. In addition, chef Wing Li of Linda Modern Thai restaurant will participate in The Savour Stratford Culinary Festival later this month, and make an appearance at the All The Best Fine Foods store in Toronto on Sept. 11.

The ad creative and website were designed in-house. Public relations, media relations, social media sponsorships and events are being managed by The Siren Group of Toronto.

"There are 22 restaurants that have been selected as Thai Select Cuisine program recipients," said Donnie Kovitwanichkanont, an international marketing analyst at the Thai Department of International Trade Promotion. "The marketing campaign is designed to educate and inform the Canadian dining public of the integrity of these businesses and their stature in the Canadian multicultural spectrum. This will be a very engaging enterprise for us."

The Thai Select program is designed to "recognize the authenticity of a restaurant's Thai pedigree," according to the organization. Eligible Thai restaurants must offer at least 60% "authentic foods" on their menus, prepared using methods similar to those employed in Thailand by head chefs with at least two years of experience in Thai cooking or a Thai cuisine training certificate.

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