JOHN LENNON IS THE BUTT IN SWATCH CAMPAIGN
By Adnews Staff
Torontonians will be getting a look at John Lennon's posterior next week when Swatch Canada launches an outdoor campaign for one of its new watches. The watch was designed by Lennon's wife, Yoko Ono, and is part of the Swatch Artists Collection. The campaign features 11 pictures of Lennon's behind taken by Yoko Ono herself. The ads were created by Swatch's European ad agency devarrieuxvillaretet of Paris, France. MacPhee Jesson of Toronto localized the ads for Canada and did the media buy.
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