FIDELITY LAUNCHES NEW CANADIAN EQUITY FUND
By Adnews Staff
Fidelity Investments of Toronto launched a new Canadian equity fund this week known as the Fidelity True North Fund. The fund will invest in all sectors of the Canadian equity market, with no pre-set capitalization parameters. There will be an emphasis on mid-cap and large-cap Canadian companies. The fund is 100% RRSP eligible. While advertising plans are still being finalized, Fidelity spokesperson Chethan Lakshman told Adnews yesterday that the campaign will focus on newspapers and magazines, with television a possibility. An ad is currently running in Investment Executive magazine, with more spots scheduled to appear in major Canadian daily newspapers in October. The campaign was created in-house, with David Cairns & Associates of Toronto buying the media. Groupaction Marketing Inc. of Montreal handles Fidelity's campaigns in Quebec.