OK & D GETS YELLOW PAGES APPROVAL
By Adnews Staff
OK & D Marketing Communications of Hamilton, Ont. has been awarded Certified Marketing Representative (CMR) accreditation by the U.S.-based Yellow Pages Publishers Association, allowing the agency to sell ad space in the ubiquitous directory. It will also help advertisers develop and review Yellow Pages ad programs. The only other full-service Canadian agency to have the accreditation is Heggie, Cochrane, Bray & Associates of Toronto. There are approximately 150 CMR companies servicing over 6,000 directories worldwide.
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