LUPUS CANADA SET TO LAUNCH CAMPAIGN
By Adnews Staff
Lupus Canada will launch a multimedia ad campaign next month to promote Lupus Awareness Month in Canada. The theme of the campaign will be "The disease with 1000 faces." It will mark the beginning of the second year of a two-year campaign and will include a TV public service announcement, in English, French, Italian, Portuguese and Chinese; a radio announcement in English and French; interior transit ads in over 60 cities across Canada; milk carton ads in B.C., Alberta and Manitoba; and 5,000 student calendars with the Lupus Canada 1-800 number and logo in five Canadian universities. The campaign was designed in-house and will run for one year.
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