Maple Leaf Sports & Entertainment hires Maxus Canada
Maple Leaf Sports & Entertainment of Toronto has retained Maxus Canada to handle its media planning account. Maxus, which is a part of WPP's GroupM unit, won the account in a competitive selection process involving an unknown number of firms. "We selected Maxus because of their ability to access GroupM's buying clout, which is complemented by the planning and analytical expertise they can bring to the table," said Shannon Hosford, the company's marketing vice-president. Maple Leaf Sports & Entertainment owns the Toronto Maple Leafs, the Toronto Raptors, the Toronto Marlies, Toronto FC (MLS), the Air Canada Centre, Maple Leaf Square and digital television channels Leafs TV, NBA TV Canada and GolTV Canada.