Molson Coors conducts contest promotion
By Adnews Staff
Molson Coors Canada has signed-on as a sponsor of the Reebok Spartan Race series of obstacle course athletic competitions in the name of its Coors Light brand. The brand will the the official beer sponsor of all the events in Canada in 2013, and will host an on-site party at the end of each race. The sponsorship will run concurrently with the brand's national "Coors Light Mountain Survival" campaign, which will give away $6 million in prizes through 3.3 million in-package scratch cards over the summer. The grand prize winners of this promotion will receive a trip to Sun Peaks Resort in British Columbia during the last stage of the Reebok Spartan Race series.
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