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Niagara winemakers promote International Chardonnay Day

The International Cool Climate Chardonnay Association, based in Niagara, ON conducted a social media promotion yesterday in support of an upcoming summer event. The not-for-profit association represents 30 Ontario winemakers and winery owners. The promotion, called "International Chardonnay Day," took the form of a "virtual tasting" conducted via Facebook and Twitter. Participating wineries also hosted in-person tasting events. The promotion was intended to raise awareness of the International Cool Climate Chardonnay Celebration, a three-day event that will take place in the Niagara regions from July 19 to 21. It will involve 61 wineries from 11 countries presenting 120 wines, accompanied by dining, dancing and live entertainment.

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