Weiser readies Smart Security Tour
By Adnews Staff
Mississauga-based lock company Weiser will conduct a promotional tour called the "Weiser Smart Security Tour" this summer. The initiative will run from May 1 to Sept. 28 and will include stops at 77 events and home improvement retail stores in British Columbia, Alberta, Saskatchewan, southern Ontario and Quebec. It will make use of a 56-foot branded trailer outfitted as a mobile showroom and product demonstration venue. Visitors to the trailer can also enter a draw for Weiser products and a grand prize of a motorcycle from Harley Davidson. The trailer will also solicit donations to the Canadian Cancer Society. "This is the second year we've done the Smart Security Tour in Canada and we've added three more provinces for 2013," said Mark Wallace, senior group marketing manager at Weiser. "We've made huge technological advances in home security in recent years without making our locksets more complicated to use. This tour will help us educate consumers by giving them the knowledge to improve their home security."