Procter & Gamble, The Score ready fifth Gillette Drafted promotion
By Adnews Staff
Procter & Gamble and The Score Television Network are preparing to resume their joint "Gillette Drafted" promotion for a fifth year. The initiative invites consumers to enter a competition to become a sportscaster for The Score and a spokesperson for Gillette for one year. The promotion will begin on May 4 with a one-month national audition tour. Twenty-four entrants will be selected to compete for six finalist positions on the television series. "We're extremely excited about partnering with Gillette to bring back Gillette Drafter for a fifth season," said Greg Sansone, vice-president at The Score. "Once again, we'll be inviting viewers to have their say and cast their vote which will make things that much more interesting."