Mitsubishi begins Pure Performer promotion
By Adnews Staff
Carmaker Mitsubishi Canada of Mississauga has begun a promotion with Score Media called the "Mitsubishi Pure Performer." The national contest takes the form of a search for Canada's greatest amateur athletic performance. To enter, viewers must submit a video of their athletic feat to the website <http://www.thescore.com/gofar>. The submissions will be voted-on by website visitors in a bracket-style series of rounds until a winner is determined. The winner will receive a Mitsubishi Lancer GTS at the 2008 Vanier Cup. "A core value of the Mitsubishi brand is athleticism, but that's not something that only professionals have," said Larry Futers, director of national marketing for Mitsubishi Canada. "We think there are extraordinary amateur athletes everywhere in this country and we believe they deserve a place in the spotlight right now." The contest will be promoted with a nine-month campaign beginning this week. It will include a 30-second commercial on The Score Television Network, as well as online and mobile phone advertising.