Manulife Financial readies new Flexcare campaign
By Adnews Staff
Manulife Financial will begin a new television advertising campaign this week for its Flexcare health and dental insurance products. The campaign was developed by Northern Lights Direct Response of Toronto, which has created a series of campaigns for the company in the last six years. The 60- and 120-second commercials promote the Flexcare plans as a way to deal with unexpected healthcare and dental costs that are not covered by government plans.
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