Premier Meat Packers retains Precision
By Adnews Staff
Premier Meat Packers has hired Precision of Montreal to handle marketing for its Iron Chef America Allez Cuisine line of home meal kits. The assignment includes branding, package design, sales materials and online components, as well as social media activities and public relations. "Precision has been a tremendous vehicle in our development and launch of the Iron Chef America brand," said Anthony Elman, senior vice-president of sales and marketing at Premier Meat Packers. "The design and development team is able to execute and deliver creative ideas while implementing strategies that will translate to both retail buyer and consumers alike." The product line is currently on-sale in Ontario and Quebec. The company plans to expand distribution into western Canada and the United States in the future.