Institute of Communication Agencies launches online agency search service
By Adnews Staff
The Toronto-based Institute of Communication Agencies has launched a new online service to provide advertisers with information about conducting an agency search. The service, located at <http://www.agencysearch.ca>, is intended to streamline the process of matching a client with an agency using a set of best practices established by the institute. The service includes guidance on consultation, brief preparation, distribution to ICA members, and handling request-for-proposal queries. "As the association providing leadership to Canadian advertising and communication agencies, the ICA can logically be seen as the expert in Canadian agency search," said Jani Yates, president of the institute. "We set the standard and ensure that ICA members get access to client searches following best practices. We deliver a unique, dedicated website, which includes continually updated agency profiles, best practice documents and we will conduct a search up to the selection process. All of that makes us unique in our industry."