CBS Outdoor Canada readies digital billboards
By Adnews Staff
CBS Outdoor Canada of Toronto is installing its first three digital billboards in this country. The first display was installed in Calgary this week at the intersection of the Glenmore Trail and Blackfoot Trail. The second display is currently being installed in Edmonton at the intersection of 34 Avenue and Gateway Boulevard. The third will be installed in Toronto on Airport Road. The three billboards will be live next month. CBS Outdoor operates an inventory of approximately 200 digital billboards in the US. "We are looking forward to rolling out digital locations which we can be proud to present to our clients," said Stephen McGregor, national director of real estate CBS Outdoor Canada. "We will carefully develop a nation-wide digital presence as strategically placed as is our other inventory."