British Columbia Automobile Association conducts winter driving promotion
By Adnews Staff
The British Columbia Automobile Association conducted a promotion in Vancouver this week intended to raise awareness of winter driving preparedness. The promotion took the form of an installation in front of the Vancouver Art Gallery on Dec. 5. The installation included a promotional worker in a BCAA roadside assistance uniform and a pair of angel's wings who appeared to be floating 16 feet in the air. "Whether you're unable to unlock your car, start your car, or need to be recovered from a snow bank, our roadside assistance technicians see first-hand how distressing winter-related breakdowns can be for our members," said Ken Cousin, the association's associate vice-president of road assist. "Our event is not meant to be simply entertaining. We want to encourage motorists to prepare for winter driving. Motorists need to appreciate that wet or freezing conditions place added stress on a vehicle, and can trigger a malfunction or breakdown at the most inopportune time, or worse, contribute to an accident."