SendtoNews forms content agreement with Glacier Media
By Adnews Staff
SendtoNews of Victoria, BC has signed a content distribution agreement with Glacier Media of Vancouver. Glacier publishes approximately 80 community media properties in western Canada, including newspapers, trade publications and websites. Through this agreement, SendtoNews will provide sports news coverage to Glacier's properties. "Glacier Media provides SendtoNews the broadest possible coverage of local newspaper markets and related digital assets across western Canada," said SendtoNews CEO Greg Bobolo. "It opens the door to even more revenue sharing opportunities for our branded content and increases our market reach for advertisers. Glacier Media has a diverse portfolio of cross-platform properties across print and digital media and provides access to an audience of more than 1.5 million through community news, primarily in British Columbia, Alberta, Saskatchewan and Manitoba. This complements our deep roots in hyper-local community news markets."