Website roundup
By Adnews Staff
Toronto-based charitable organization Free The Children has launched new websites for its three brands Free The Children, We Day and Me to We. The sites, developed by Ariad Communications of Toronto, are located at <http://www.freethechildren.com>, <http://www.metowe.com> and <http://www.weday.com>. According to the company, the new sites are intended to provide an improved audience experience and streamlined content management. "What's important is not just that the sites look great and deliver interesting, relevant content," said Suzanne Burrows, senior account director at Ariad. "The new sites are already having a positive impact for Free The Children. A site that's easier to administer and draws more visitors means greater operational efficiency and will ultimately help their fundraising efforts."