Canadian Cancer Society begins FearLess Project
By Adnews Staff
The Toronto-based Canadian Cancer Society has begun a communications program called "The FearLess Project" in Ontario. The effort encourages residents of that project to think about and talk about cancer, particularly the fear that prevents many people from seeking a medical diagnosis. The initiative is based online at <http://www.thefearlessproject.ca>. The site offers information on how to manage fears associated with the disease. Visitors can also view the fears expressed by others, as a way to reduce any sense of isolation. The project will be supported with various materials during November, including an association with Air Miles, a one-day exhibit in Toronto and a special section in the Toronto Star. "Fear can prevent people from being proactive about seeing a doctor, and can ultimately affect health outcomes and their ability to get the care and help they need," said Susan Horvath, Ontario Division vice-president of leadership philanthropy at the Canadian Cancer Society. "The FearLess Project is our way to help Ontarians begin to communicate their fears and demonstrate how the Canadian Cancer Society can help play a role in alleviating the fear."