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Bell Media to rebrand Montreal radio station

Bell Media has filed an application with the Canadian Radio-television Telecommunications Commission to convert TSN Radio 990 to RDS Radio 990 in Montreal. The station will continue to focus on local sports coverage. English-language broadcasts of Montreal Canadiens games will move to Astral's CJAD 800, given CRTC approval. The intended move is a result of Bell's acquisition of Astral Media and CRTC policy regarding the ownership of multiple radio stations in a given market. "With RDS Radio 990, we're presented with a formidable opportunity to enhance and extend the RDS brand by delivering best-in-class sports content and coverage across another platform to our fans," said Gerry Frappier, president of RDS. "For the past 23 years, RDS has set the benchmark for French-language sports broadcasting in Canada, and we look forward to raising the bar even higher now with RDS Radio 990."

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